fruta planta weight loss capsules cxb966

08.01.14 / Uncategorized / Author: / Comments Off
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If you know your product or service costs in details (and usually fewmanagers know them when they investigate on a concept test, but this isanother topic!) then you’re ready to understand a concept earning powercompared to its sales potential.

1.Use a purchase probability scale with manylevels (9 levels) instead of the traditional ones with 2,fruta planta weight loss capsules, of the kind”I would get it”,fruta planta weight loss capsules, “I don’t think I’ll get it”. It spurs peopleinterviewed to think deeply about it and it doesn’t give rise todoubts.

During a product development process we always wonder about the actual potential once it’s on the market,fruta planta weight loss capsules.

How to solve the issue?

2. Reckon your concept potential. Ponder the average onthe scores acquired by each factor at the point 2 and the purchaseprobability at the point 1 and compare it with your competitors’ one.

4. Analyze not just the concept purchase probability, but further factors(less hard) as well, such as its first impression, its avail levelperceived, its reliability conveyed,fruta planta weight loss capsules, its price/quality, etc. (from 1 to9 marks).

It’s often required to estimate the concept relating to purchaseprobability for them and for the company they represent, but peopledon’t do exactly what they say! The more the purchase intent is low,the less it’s reliable.

People never do what they say. How to investigate on a product purchase probability?

In my market surveys experience I’ve developed some tricks:

In most cases we just talk about it with colleagues, sales force andfew reliable customers, assuming numbers on an excel file, in order tounderstand how many would be enough to go break even. If it “sounds”too high we forget it,fruta planta weight loss capsules, otherwise we go on.

3. Show as a sample your whole idea and its competitors.The concept, its characteristics, its positioning, its price, and thecompeting products or services, showing their actual market prices aswell.

I mean, besides the good idea below, how many products will we sell? It’s the classic question many managers do.

According to my experience this approach enhances the probability to forecast what it will actually happen and although not perfect it’s better than going by intuition!

If company is clever does much more. During product development it performs concept tests,that is a survey on a sample of potential purchasers to understandwhich product or service variants are more performing and to evaluatethe market reaction.